T Mobile Advert (Textual Analysis)

Media Forms

What conventions of advertising are evident in this text?

The conventions that are used in this advert which are used in most adverts is that at the end they show the logo of T mobile, this shows that this is the product which they are promoting throughout the advert. They show people on their phones throughout the advert. However they do not use many conventions of an advert. This is because it is not clear which product or service that they are trying to sell to the audience until the end where they show the T mobile logo.  Although they show people on their phones throughout this would not tell us that they are trying to sell the T mobile service.

Representation

How is technology represented in this advert?

The way in which they represent technology is in a positive way. This is because the advert is about people who don’t know each other coming together in a train station. The way in which technology is represented in a positive way is that people are recording on their phones, calling people telling them about what they can see and texting. This shows that wherever you are you can communicate with the world through technology. This is a positive representation of technology as they are able to share the fun of life with friends and family wherever they are.

Institutions

What is communicated about the T mobile brand and the experience it offers?

From looking at the advert it shows that the network T mobile and the experience it offers brings people together. This is because the advert is showing people of different ethnicities, different lifestyles and people who don’t know each other at all coming together and all dancing in unison. This tells us that the network brings people together in harmony. The fact that it is also filmed in a train station tells us that it is reliable. This is because trains are majority of the time on time and reliable, because its in a train station tells us that it is reliable and on time with your life.  As they show people on their phones throughout also shows that there are different ways in which you can use the phone, which will be a better experience for the target audience.

Audience

What target audience is T mobile aiming to attract in this advertisement?

From looking at the advert this shows that they are appealing to a wide range of audiences. This is because there is many different types of people in the advert and showing all of them use their phones in different ways. The advert shows an old woman using her phone to ring people while they are dances, it shows young people using their phone to text and shows ethnic people using their phone to record. It also shows that they are appealing to a wide range of audiences because all the different people of different backgrounds, and ages coming together and dancing in unison. This shows that this is what the T mobile network does.