Kidulthood Trailer (Textual Analysis)

Media Forms:

What techniques does the trailer use to persuade its audience to see the film?

The techniques, which are used in this trailer, which persuade people to go and watch the film, is that they show the most interesting bits of the film which make people want to go and see the film more. They show the interesting bits which make the audience want to see more but without giving too much of the film away. An example of this in the trailer is they tell the audience that a character has committed suicide but not which one ore why. This would make the audience want to see more why.

Media Representation:

How is gender represented in this trailer?

In this trailer men are represented as superior. The way in which this is done is in many ways. Majority of the trailer is showing just male characters and showing each different ways in which they are superior. In one scene it says, “In her suicide not she mentions Sam” this tells us as the audience that they have power not necessarily good power but able to make someone commit suicide. They show many different characters of males and show their different mind frames and different ways in which they have power.

Media Audiences:

What target audience would be attracted to this film?

The target audience for this film is a younger audience teenagers the age from 16 – 21. This is because the main characters in the film are all young and the film is based in school. This would appeal to a younger audience as they would be the same as and be able to relate to the characters. Another way in which they can relate is their stereotypes of young people drinking, smoking, partying and violence. It is stereotyped that youths are like this.

Media Institutions:

What low budget values and characteristics can you indentify in this trailer?

There aren’t many low budget characteristics in which I can identify in this trailer the only ones that I can see t says: “S N H Y PRESENTS…” This is not a well-known institution so from that it would tell us that it is a low budget film. There aren’t many other characteristics that tell us that it is a low budget film.