Wednesday 20 October 2010

Contrasting Magazine Covers H/W (Miss Wigley)

The two magazine covers I have chosen to talk about are Nuts Magazine and Closer Magazine. These are two contrasting magazines. One is aimed at men and the other is aimed at women.

Closer magazine is aimed at women. We know this straight away by looking at the front cover. This is because they have pictures that would appeal to women such as people that are uncomfortable about their weight and the latest fashion. Closer magazine is gossip related. All stories on the front cover of Closer is gossip. This would appeal to women as they are interested in what is going on with celebrities and their life, whereas men would not be interested in other people’s life. The words on the front cover are in big bold letters and stories that would stand out to women. The images used are also very powerful in what the story is about. We know by the use of camera all the images on the front cover are taken on the sly. This tells us that it is gossip if we know the celebrity did not purposely take pictures of them being caught off guard. The colours used are pink. This is a very girly colour which would appeal to women. Also as said before all the captions on the front cover are all gossip which attract the target audience by “READ MORE INSIDE”.

This differs to Nuts Magazine. Whereas Closer magazine is all gossip which appeals to women this is pictures of women, cars and football which appeal to men. They have a big picture of a woman in just her underwear. This is a photo shoot picture which was taken especially for the magazine. This would appeal to men as they are interested in women which are half naked. This would appeal to woman if it were to be an underwear magazine, but as Nuts magazine is aimed to men they put up images that would appeal to them such as half naked women. They also have pictures of a car. This would also appeal to men rather than women coz women don’t usually care as much as men to as to what car they are driving. On the cover they have the price of a sports car which is cheap and which will get men to read the magazine. Also on the front cover they have Wayne Rooney in the corner. This would catch a male’s eye rather than a woman as they are generally more into football than women are. This tells me that the magazine will have gossip which men would want to know about such as football. On the front cover it is mainly about women and the words they use are this such as “topless pool party pictures” would interest men into buying the magazine. They also use bright colours such as Red which symbolises fire and hot; connoting that the women in the pictures are hot.

Nuts magazine and Closer are very similar in the sense both magazine covers have mostly women on the front cover. However, the way in which the women are portrayed in the pictures and also the caption with the image tell us whether it would be for men or women. E.g. Closer magazine has a picture of Jade Goody in a bikini, the caption is “I don’t care whether I’m fat” this tells us as the audience this would be for women as it is gossip on other peoples weight. Whereas on Nuts Magazine has a picture of a woman in a bikini the caption reads:”bulging bikini special!” this tells us that it is for men as they would want to see women popping out of their bikinis.

1 comment:

  1. WWW - Well done - you have identified several features of the magazines which are used to target their audiences.

    EBI - Consider the age and socio-economic grouping of the magazines' target audiences.

    ReplyDelete