12B - Work for Monday 18 Oct - Period 1 and 2 (Miss Wigley)

The first advertisement that I am going to be talking about is Cinderella. This poster is targeted at children. We know this straight away as most cartoons are aimed at children with a few exceptions. Cinderella would be aimed mostly at girls; this is because the storyline is based on a princess. It does not have a certain ethnicity as all cultures are able to watch it. As it is aimed for children, they would be classed as E in social class. In Young and Rubicam’s theory they would be a mainstreamer. This is because they are young and want materialistic things.

The poster uses bright colours and cartoon to attract their target audience. This is because children would look at things that would pop out at them rather than using dull boring colours which wouldn’t appeal to them. It also does not have any writing on there, other than the title of the film and the makers. This is good for children as they may not be able to read and they are at the age where pictures appeal to them rather than writing.

The second advertisement I am going to be talking about is Mean Girls. This poster is targeted mainly at teenage girls. This is because it is a chick flick about high school life and would appeal mostly to teenage girls. This known by looking at the poster as it has 4 teenage girls all dressed in pink. You would know that this wouldn’t be for young boys. This also does not have a certain ethnicity to it as it can be for any. This would also be for people in Social Class E. Young and Rubicams would be aspirers who plan to be suceeders. This is because the film is based on aspirers and suceeders.

The poster uses the right colours and images on the poster to attract teenage girls. This is done by using 4 teenage girls and they are all dressed in pink. This would appeal to teenage girls and the facial expressions make the audience want to know more about the film. Also with this poster they don’t have much writing apart from the name of the film.

The final advertisement I am going to be talking about is Paranormal Activity. This poster is targeted at an older audience above 18. This is because it is a horror film which is not suitable for younger people. We know by looking at the poster it would not be targeted at children because it is very dark and dull, and the storyline is about a couple who move into a house which is haunted and they have weird stuff happen to them. This would not be suitable for people under the age of 18 hence the reason it has an age restriction. This film also does not have certain ethnicity for people to watch. This could be for any social class as some people in Social Class E are over 18. It would be aimed at people who enjoy horror films.

The way in which the poster attracts its target audience is that they use dull dark colours to show that it is a gloom film. The image is also of the couple with scared expressions on their face. This poster has writing as it is targeted to an older audience and they can read the ratings and certain connotations about the films.